Today, the online marketplace is more competitive than ever. It’s essential to approach how you market your products online strategically. One of the best ways to do that is to optimize your product page. It is because customers generally decide whether they will purchase your item while they’re on your site. Here, you’ll find some of our favorite tips for creating an enticing, attractive page for your business and your items.
Perform an Honest, Data-Based Self Critique:
The best place to start is by looking at your product page or pages. It is important to identify any problem areas or anything that needs fixing before proceeding. Ask yourself the following questions as you look over your product pages:
- Does my page provide a positive customer experience?
- Does my page feature enticing, sales-driven copy?
- Are my product images clear and high quality?
- Does my product page accurately and honestly communicate my product?
- Does my page create trust with the customer?
If you answered “no” to any of these questions, then it’s time to get to work!
Creating a Positive Customer Experience
It is important that customers can easily use your product page. It should not be difficult to navigate or find the information they are looking for. The information on your product page should be well-organized, accessible, and professionally presented. While customers do not have to love using your product page (it is not a video game, after all!), they should be able to do so without any difficulty.
You may need to research some basic graphic or web design principles to do this. It requires a small investment of your time, but the result will be a page that creates more paying customers almost immediately. The easier your page is to use, the more likely you will attract customers. It’s that simple.
Communicating Your Product
Your product page is essentially a sales pitch which means it is imperative to accurately and clearly communicate your product. Customers should understand the benefits and overall purpose of the product you are offering within a few short seconds of opening the page. One study even showed that 88% of customers consider detailed product information extremely important in purchasing.
Your product page should include all of the following information, at the bare minimum:
- Product title
- Features and components
- Care and maintenance instructions
- Size / dimensions
It is vital to feature high-quality images of your product. Your product images should be well-lit, clear, and depict the product you are selling. You should photograph your product from several different angles to show details. For more information on this topic read our article on how to use product photography and images to boost sales.
Use Compelling Sales Copy
As stated earlier, your product page is a sales page. Use compelling and enticing sales copy when communicating about your product. Use urgent sales language to harness the Fear of Missing Out — or FOMO — for example.
Communicate to the user why this product will solve a problem and immediately positively affect their life. Your sales copy should inform, educate, and even inspire the reader. Focus on the reader’s personalization when developing the content.
Optimizing Your Page
These are just a few of the best ways to optimize your product page and create more conversions. Overall, it is foremost to consider the needs and wants of the reader when creating your product page. By understanding the reader and potential customer, you will be able to craft a product page that creates sales and even inspires long-term, repeat customers.
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