Welcome to the wonderful world of e-commerce! It’s now easier than ever to reach a broad audience online, sell via an online shop, and compete with large-name online retailers. But, it’s essential to use the internet and all of its might to your advantage! One of the best ways to use the internet to promote your business and generate sales is social media. By leveraging social media marketing, you can reach an even wider audience and create more revenue for your small business! In this article, we will give you our favorite tips for using social media to increase sales.
Make Great Content!
You’ve probably heard the online adage: content is king. Well, it’s true. Great content gets you far online. Use social media as a place to post content that your followers will find genuinely helpful or otherwise informative. This is the best way to earn followers and build a community.
Provide a “Sales Funnel”
When potential customers arrive at your page, there should be a simple, straightforward path for them to purchase through your store. This is called a “sales funnel.” Having followers and an engaged audience is good, but they will never become paying customers without a sales funnel. We suggest including direct links to shop items in your social media posts, pages, and profiles! Featuring products directly in posts is another great way to create a sales funnel.
Use Shoppable Hashtags to Generate Sales
Hashtags are a great way to get new eyes onto your posts and products. We suggest including at least three hashtags with each post — but make sure they are considered ‘shoppable.’ Avoid hashtags that aren’t made with shopping in mind. Things like #shoplocal #localproducer and #localbusiness are great examples of shoppable hashtags.
Build a Relationship with Your Followers
Social media marketing isn’t a one-way street. It’s important to create dialogue and build a relationship with your followers. Engage with your followers, use comments to talk to them directly, and don’t be afraid to like/interact with posts that you see. The more you can put yourself out there, the better. It will allow your followers to see you more like friends or acquaintances than a business trying to sell products.
Do Cross Promotional Campaigns
Engaging in cross-promotional campaigns is a great way to expose yourself to new audiences. Find brands or businesses that serve similar market segments, and arrange some cross-promotional posting. Most companies are happy to do this — it’s ultimately a win/win for both parties. This is a surefire way to generate more sales for your business.
Don’t Sound Sales-y!
This may be a little counter-intuitive, but social media should feel natural and organic. The last thing you want to do is make your social media page feel like one big advertisement. Be sure to post naturalistic, tasteful content without leaning too hard into the sales angle.